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Pricing for Indian MSMEs
Give your team superpowers.
Not more work.
Pucho's AI agents handle the boring follow-ups, reports, and data-entry so your team can focus on what they're actually good at — customers, decisions, growth. One teammate that never sleeps. Starting at ₹1,499/month.
What your team gets back every month
Hours saved on follow-ups & data-entry
~40 hours
Faster lead response time
2 mins vs 4 hours
Tasks running 24/7 without burnout
100+ workflows
Cost of this teammate ↓
From ₹1,499/mo
Trusted by 200+ MSMEs across India
Sharma Textiles Surat
Patel Trading Ahmedabad
MK Manufacturing Indore
Vinod & Co. Pune
Krishna Industries Coimbatore
Pricing that scales with your AI agents.
Pay only for what your AI agents actually use. Choose a plan that fits today — upgrade anytime as your team grows.
SAVE 17%
Starter
Sole proprietors or very small shops giving their team an AI assistant for the first time
₹
1,250
/mo
Save ₹2,989/year
Billed annually at ₹14,999
Start 14-day free trial →
- ✓5,000 monthly credits
- ✓10 active workflows
- ✓Up to 3 users
- ✓Email support
- ✓Standard AI models
- ✓Workflow logs
- Top-up rate
₹0.45/credit for extra usage
Min top-up: 2,500 credits
Team
Small MSMEs (10–25 employees) automating marketing, CRM & inventory across departments
₹
4,166
/mo
Save ₹9,989/year
Billed annually at ₹49,999
Start 14-day free trial →
- ✓16,666 monthly credits
- ✓15 active workflows
- ✓Up to 10 users
- ✓Integration Agent included
- ✓AI Calling Agent
- ✓10 parallel runs
- ✓Advanced AI models
- Top-up rate
₹0.40/credit for extra usage
Min top-up: 5,000 credits
Growth
Growing small-to-medium MSMEs scaling automation across sales, ops, HR & support
₹
8,333
/mo
Save ₹19,989/year
Billed annually at ₹99,999
Start 14-day free trial →
- ✓33,333 monthly credits
- ✓25 active workflows
- ✓Up to 15 users
- ✓AI Voice Calling included
- ✓15 parallel runs
- ✓Advanced AI models
- Top-up rate
₹0.30/credit for extra usage
Min top-up: 5,000 credits
GST invoiceInput credit ready
No auto-chargeWe email before renewal
14-day refundNo questions, no calls
WhatsApp supportHindi · Gujarati · English
India-based teamData hosted in India
Cancel in 2 clicksNo retention agents
Running multi-unit operations, multiple warehouses, or 50+ employees? Talk to a Pucho founder for custom pricing →
"
My team finally stopped spending afternoons on lead follow-ups and data-entry. Pucho's agents handle the boring stuff — and my team gets to do real customer work. They love it.
VS
Vinod Sharma
Sharma Textiles · Surat · 45 employees
How credits work
A simple, usage-based system for all your automations.
Credits power agent actions. Each plan includes a monthly allotment that resets at the start of each cycle.
01
Credits power agent actionsUsed when workflows run, AI is called, or data is processed.
02
Plans include monthly creditsEach tier gives you a credit allotment based on usage needs.
03
Credits stay aligned with useThey're consumed only when agents actually perform tasks — never charged for idle time.
04
Add more anytimeBuy extra credits whenever you need more capacity. Better per-credit rate at higher tiers.
05
Credits refresh monthlyYour credit balance resets at the start of each cycle. We email at 75% and 90% usage so there are no surprise bills.
06
Better value at higher tiersScaling up reduces your per-credit price — from ₹0.45 on Starter to ₹0.30 on Growth.
Our promise to you
Try Pucho for 14 days. If your team doesn't save 5+ hours of work, we refund every rupee.
No questionnaires. No retention calls. No fine print. Just email us and we wire the refund within 48 hours. We can make this promise because we know what Pucho does for businesses like yours.
D
"Have any pricing questions? Message me directly on WhatsApp. I'd rather lose a customer to honesty than win one to misunderstanding."
— Devansh, Founder · Pucho.ai
Frequently asked questions.
Everything an Indian MSME founder asks before signing up. Answered straight.
How do credits work?
+
Credits are spent when agents run workflows or use AI/models. Each plan includes a monthly allotment with the option to purchase more. Credits reset at the start of each monthly cycle.
Will I get auto-charged?
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No. We email you 7 days before any renewal or top-up charge. You can pause, downgrade, or cancel anytime in 2 clicks. No card required for the free trial.
Do unused credits roll over?
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No, credits don't roll over. They reset at the start of each monthly cycle. We'll send you a usage summary so you can right-size your plan over time.
Can my CA use the GST invoice?
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Yes. Every invoice includes your company name, GSTIN, HSN/SAC codes, and 18% GST clearly itemised — fully ready for input credit. We can also CC your CA on every invoice.
Can I upgrade or downgrade?
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Yes, plans can be changed anytime. Upgrades apply instantly. Downgrades take effect at the start of your next billing cycle, so you keep what you paid for.
Do you support Hindi or Gujarati?
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Yes. WhatsApp and email support in Hindi, Gujarati, and English. The product itself supports multilingual prompts. Onboarding calls in your preferred language.
Where is my data stored?
+
On Indian servers (AWS Mumbai region). Encrypted at rest and in transit. Role-based access controls, audit logs, and SOC 2-aligned practices. Your data is never used to train AI models.
Help your team focus on real work.
Let Pucho handle the rest.
14-day full-feature trial. No card required. We'll set up your first agent live with your team in 60 minutes — built around their actual workflows.